Legal

Terms of Use

Effective Date: September 26, 2026

Last Updated: September 26, 2026

Welcome to the Aethel Criemhild website located at www.aethelcriemhild.com (together with its related pages and online forms, the "Website"), operated by Criemhild, Inc., a California corporation ("Criemhild," "we," "us," or "our"). These Terms of Use ("Terms") govern your access to and use of the Website, including our contact form and our Criemhild Order Portal.

By accessing or using the Website, or by checking the box on any of our forms indicating that you agree to these Terms, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use the Website.

PLEASE READ SECTION 13 (DISPUTE RESOLUTION AND BINDING ARBITRATION) CAREFULLY. IT REQUIRES MOST DISPUTES TO BE RESOLVED THROUGH INDIVIDUAL BINDING ARBITRATION RATHER THAN IN COURT, CONTAINS A CLASS ACTION WAIVER, AND EXPLAINS HOW YOU MAY OPT OUT OF ARBITRATION WITHIN 30 DAYS.

1. Eligibility

You must be at least 18 years of age (or the age of majority in your jurisdiction) to use the Website's forms. If you use the Website on behalf of a company or other organization, you represent and warrant that you are authorized to act on its behalf and to bind it to these Terms, and "you" includes that organization.

2. Informational Purposes and Medical Disclaimer

The Website provides information about our products, brand philosophy, and general content related to food, nutrition, and dietary choices.

• No Medical Advice: All content on the Website is for general informational and educational purposes only. It is not intended to be a substitute for professional medical advice, diagnosis, or treatment, and our products are not intended to diagnose, treat, cure, or prevent any disease.
• Consult a Professional: Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition, dietary restriction, or dietary change. Do not disregard professional medical advice or delay seeking it because of anything you read on the Website.

3. Product Information, Nutrition, and Allergens

• Product Descriptions: We try to describe our products, ingredients, and nutritional information accurately. However, recipes, formulations, ingredients, and suppliers may change from time to time. The ingredient statement, nutrition facts, and allergen information on the actual product label or packaging, or in the product specification we provide with your invoice, control over any information on the Website.
• Allergens: Our products may contain or come into contact with milk and other major food allergens. If you or your customers have a food allergy or sensitivity, please review the product label and contact us before purchasing or serving our products.
• Images: Product and equipment images, illustrations, and renderings are for illustrative purposes only and may differ from the actual product, packaging, or serving.
• "Coming Soon" Items: Products, flavors, equipment, and features described as "coming soon," "in R&D," or similar are planned offerings only. We do not guarantee that they will be released, or released on any particular date or with any particular specifications.

4. Wholesale Inquiries and B2B Orders

The Website features a Criemhild Order Portal intended solely for business-to-business ("B2B") transactions, including inquiries for F&B equipment, parts, capsule refills, and wholesale dessert products. The Criemhild Order Portal is not intended for personal, family, or household purchases.

• Business Use Only: By submitting a request through the Criemhild Order Portal, you represent that you are submitting it on behalf of a validly registered business and that the products are being purchased for business use or resale.
• Order Requests & Right of Refusal: Submitting a form through the Criemhild Order Portal constitutes a request for a quotation and invoice. It is not an offer that we are obligated to accept and does not create a binding contract of sale. We may, in our discretion and without liability, decline, limit, or cancel any request before a transaction is finalized as described below, subject to applicable law.
• Transaction Finalization: All wholesale orders are subject to review, inventory availability, credit or payment approval, and final acceptance by Criemhild. A binding purchase agreement is formed only when you accept and pay the formal invoice issued by our team (or as otherwise stated in that invoice).
• Governing Sales Terms: Each wholesale purchase is governed by the terms stated in, or referenced in, our formal invoice, quotation, or any separate written agreement between you and Criemhild (the "Sales Terms"), including terms regarding pricing, payment, shipping, risk of loss, returns, and warranties. If the Sales Terms conflict with these Terms with respect to a purchase, the Sales Terms control. Any additional or different terms contained in your purchase order or other documents are rejected unless we expressly agree to them in a signed writing.
• Pricing & Specifications: Prices, minimum order quantities, equipment specifications (including dimensions, weight, and power requirements), and product availability are subject to change without notice until a finalized invoice is issued. Equipment specifications on the Website are approximate. You are responsible for confirming that equipment is suitable for your intended use and compatible with your premises, including local electrical, health, and safety requirements.
• Payment: We do not collect payment card information through the Website. Payment for invoices is processed through the payment method or third-party payment processor identified in the invoice, and is subject to that processor's terms.
• Taxes and Resale: Prices do not include applicable sales, use, or other taxes unless stated in the invoice. If you claim a resale or other tax exemption, you must provide a valid resale certificate or other documentation acceptable to us.

5. Privacy Policy

Your use of the Website is also subject to our Privacy Policy, which describes how we collect, use, and disclose personal information. Please review it carefully.

6. Intellectual Property Rights

The Website and all of its content, including text, graphics, logos, images, product names, website design, and underlying code, are owned by Criemhild or its licensors and are protected by United States and international copyright, trademark, and other intellectual property laws. "Aethel Criemhild," "Criemhild," the Aethel Criemhild logo, and our product names and slogans are trademarks of Criemhild, and may not be used without our prior written permission.

Subject to these Terms, we grant you a limited, revocable, non-exclusive, non-transferable license to access and view the Website for your personal or internal business purposes. Except as expressly permitted in these Terms, you may not reproduce, distribute, modify, create derivative works of, publicly display, or commercially exploit any content on the Website without our prior written permission.

7. Your Submissions and Feedback

You are responsible for the information you submit through the Website and represent that it is accurate and that you have the right to submit it. Please do not submit confidential or proprietary information through our general contact form. If you send us suggestions, ideas, or feedback about our products or the Website ("Feedback"), you agree that we may use the Feedback without restriction or compensation to you.

8. Prohibited Conduct

When using the Website, you agree not to:

• Use the Website for any unlawful purpose or in violation of any applicable local, state, national, or international law.
• Attempt to interfere with, disrupt, probe, or compromise the integrity, security, or operation of the Website or its related systems.
• Use any robot, spider, scraper, or other automated means to access, collect data from, or submit forms on the Website, except for search engines indexing the Website in accordance with our robots.txt file.
• Transmit any virus, malware, spam, or other harmful or unsolicited content.
• Impersonate any person or entity, or misrepresent your affiliation with any person or entity.
• Submit any false, misleading, fraudulent, or malicious information through our contact or wholesale order forms.

9. Third-Party Links and Services

The Website may contain links to third-party websites or services, including our accounts on social media platforms, and relies on certain third-party service providers. These links are provided for your convenience only. We do not control, and are not responsible for, the content, privacy policies, or practices of any third-party websites or services, and your use of them is at your own risk and subject to their terms.

10. Disclaimer of Warranties

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE WEBSITE AND ALL CONTENT AND MATERIALS ON THE WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE WEBSITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS, OR THAT THE INFORMATION ON THE WEBSITE IS ACCURATE, COMPLETE, OR CURRENT.

THIS SECTION APPLIES TO THE WEBSITE ONLY. ANY WARRANTY FOR PRODUCTS OR EQUIPMENT PURCHASED FROM US IS GOVERNED SOLELY BY THE APPLICABLE SALES TERMS. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL CRIEMHILD OR ITS DIRECTORS, OFFICERS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, DATA, USE, OR GOODWILL, ARISING OUT OF OR IN CONNECTION WITH YOUR ACCESS TO OR USE OF, OR INABILITY TO ACCESS OR USE, THE WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO YOUR USE OF THE WEBSITE SHALL NOT EXCEED ONE HUNDRED U.S. DOLLARS (US $100).

NOTHING IN THESE TERMS LIMITS OR EXCLUDES LIABILITY FOR FRAUD, WILLFUL INJURY, GROSS NEGLIGENCE, VIOLATION OF LAW, OR ANY OTHER LIABILITY THAT CANNOT BE LIMITED OR EXCLUDED UNDER APPLICABLE LAW, INCLUDING CALIFORNIA CIVIL CODE SECTION 1668. LIABILITY RELATING TO PRODUCTS OR EQUIPMENT PURCHASED FROM US IS GOVERNED BY THE APPLICABLE SALES TERMS.

12. Indemnification

To the extent permitted by applicable law, you agree to defend, indemnify, and hold harmless Criemhild and its directors, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys' fees, arising out of or relating to (a) your violation of these Terms, (b) your violation of any law or the rights of any third party, or (c) any false or misleading information you submit through the Website.

13. Dispute Resolution and Binding Arbitration

• Informal Resolution First: Before starting an arbitration or court proceeding, you and we each agree to first try to resolve any dispute informally. The party raising the dispute must send the other a written notice describing the dispute and the relief requested (to us at contact@criemhild.com; to you at the contact information you provided). If the dispute is not resolved within sixty (60) days after the notice is received, either party may begin arbitration.
• Agreement to Arbitrate: Except as provided below, any claim, dispute, or controversy arising out of or relating to these Terms or your use of the Website (a "Dispute") shall be resolved exclusively by final and binding individual arbitration. This agreement to arbitrate is governed by the Federal Arbitration Act (9 U.S.C. § 1 et seq.). The arbitrator shall have exclusive authority to decide all issues relating to the interpretation, applicability, enforceability, and formation of this arbitration agreement, except that a court shall decide any issue concerning the Class Action Waiver or the Public Injunctive Relief provision below.
• Arbitration Rules: The arbitration shall be administered by JAMS before a single arbitrator under its Streamlined Arbitration Rules and Procedures (or, if the amount in controversy exceeds the limit for those rules, its Comprehensive Arbitration Rules and Procedures) in effect at the time the arbitration is commenced. If you are an individual using the Website for personal, family, or household purposes (a "Consumer"), the JAMS Policy on Consumer Arbitrations Pursuant to Pre-Dispute Clauses, Minimum Standards of Procedural Fairness, will also apply. The JAMS rules are available at www.jamsadr.com.
• Arbitration Costs: If you are a Consumer, your share of filing and arbitration fees will not exceed the amount permitted under the JAMS consumer standards, and we will pay all remaining JAMS fees and arbitrator compensation. Each party will otherwise bear its own attorneys' fees and costs, unless the arbitrator awards fees and costs under applicable law.
• Arbitration Venue: The arbitration shall take place in Orange County, California, unless the parties agree otherwise or the arbitrator determines otherwise. If you are a Consumer, you may elect to have the arbitration conducted in the county where you reside, by videoconference, or on written submissions. The arbitrator's award shall be binding and may be entered as a judgment in any court of competent jurisdiction.
• Exceptions: Either party may (a) bring an individual claim in small claims court if it qualifies and remains there, and (b) seek injunctive or other equitable relief in court to protect its intellectual property rights or to stop unauthorized access to or misuse of the Website.
• Class Action Waiver: TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND CRIEMHILD AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS AND MAY AWARD RELIEF ONLY IN FAVOR OF THE INDIVIDUAL PARTY SEEKING RELIEF AND ONLY TO THE EXTENT NECESSARY TO PROVIDE RELIEF WARRANTED BY THAT PARTY'S INDIVIDUAL CLAIM.
• Public Injunctive Relief: Nothing in these Terms waives your right to seek public injunctive relief under applicable law. Any claim for public injunctive relief shall be severed from the arbitration and brought in the state or federal courts identified in Section 14, and shall be stayed until the arbitration of any individual claims is completed.
• Severability of Class Action Waiver: If the Class Action Waiver is found to be unenforceable as to any claim or request for relief, then that claim or request for relief (and only that claim or request) shall be severed from the arbitration and brought in the courts identified in Section 14, and shall be stayed pending the completion of arbitration of any remaining individual claims.
• 30-Day Right to Opt Out: You may opt out of this arbitration agreement by sending written notice to contact@criemhild.com, with the subject line "Arbitration Opt-Out," within thirty (30) days after you first agree to these Terms. Your notice must include your name, mailing address, and email address, and a clear statement that you wish to opt out. Opting out will not affect any other part of these Terms.
• Changes to This Section: If we make any material change to this Section 13, the change will not apply to any Dispute of which we had written notice before the effective date of the change.

14. Governing Law and Venue

These Terms and any Dispute shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles, except that Section 13 is governed by the Federal Arbitration Act. For any matter not subject to arbitration, you and we agree to submit to the exclusive jurisdiction and venue of the state and federal courts located in Orange County, California, except that a Consumer may bring a small claims action in the county where the Consumer resides.

15. Suspension and Termination

We may suspend or terminate your access to all or part of the Website at any time, without notice, if we reasonably believe you have violated these Terms or applicable law, or to protect the security of the Website. Sections 6, 7, and 10 through 19 will survive any termination.

16. Electronic Communications

By using the Website or submitting a form, you consent to receive communications from us electronically, including by email to the address you provide. You agree that all agreements, notices, invoices, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. This consent does not authorize us to send you marketing emails, which we will send only in compliance with applicable law.

17. California Consumer Notice

Under California Civil Code Section 1789.3, California users are entitled to the following notice: The Website is provided by Criemhild, Inc., 6131 Orangethorpe Ave., Ste 141, Buena Park, CA 90620, USA, contact@criemhild.com. There is no charge for access to the Website; charges for wholesale products and equipment are stated in our formal invoices. To file a complaint regarding the Website or to receive further information regarding use of the Website, please contact us as described above. You may also contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

18. Changes to These Terms

We may modify these Terms from time to time. When we do, we will post the revised Terms on the Website and update the "Last Updated" date above, and for material changes we will provide additional notice as appropriate (for example, a notice on the Website). Revised Terms apply only prospectively, from the date they are posted, and do not apply to any Dispute arising before that date. Your continued use of the Website after the revised Terms are posted constitutes your acceptance of them.

19. General

• Severability: If any provision of these Terms is found to be invalid, illegal, or unenforceable, that provision shall be enforced to the maximum extent permissible (or severed, if necessary), and the remaining provisions shall remain in full force and effect, subject to the specific severability rules in Section 13.
• Entire Agreement: These Terms, together with our Privacy Policy and, for wholesale purchases, the applicable Sales Terms, constitute the entire agreement between you and us regarding the Website.
• No Waiver: Our failure to enforce any right or provision of these Terms is not a waiver of that right or provision.
• Assignment: You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of assets, or by operation of law.
• Force Majeure: We are not liable for any delay or failure to perform caused by events beyond our reasonable control.
• Language: These Terms are written in English. If we provide a translation, the English version controls to the extent of any conflict.

20. Contact Us

If you have any questions about these Terms, please contact us at:

Criemhild, Inc.

6131 Orangethorpe Ave., Ste 141, Buena Park, CA 90620, USA

Email: contact@criemhild.com